{"id":3672,"date":"2021-04-13T14:31:35","date_gmt":"2021-04-13T13:31:35","guid":{"rendered":"https:\/\/staging.272.smartfire.me\/lyon-aeroport-choisit-monet-associes-pour-sa-communication-360\/"},"modified":"2021-06-09T16:55:34","modified_gmt":"2021-06-09T15:55:34","slug":"lyon-aeroport-choisit-monet-associes-pour-sa-communication-360","status":"publish","type":"post","link":"https:\/\/staging.272.smartfire.me\/en\/lyon-aeroport-choisit-monet-associes-pour-sa-communication-360\/","title":{"rendered":"Lyon A\u00e9roport choisit MONET + ASSOCI\u00c9S pour sa communication 360\u00b0"},"content":{"rendered":"<p>Suite \u00e0 un appel d\u2019offres public, <strong>Monet + Associ\u00e9s fait partie des trois entreprises choisies pour accompagner la communication globale de <a href=\"https:\/\/www.lyonaeroports.com\/\" target=\"_blank\" rel=\"noopener\">Lyon A\u00e9roport<\/a> (accord cadre)<\/strong>. <!--more-->L&#8217;agence pourra d\u00e9sormais accompagner Lyon A\u00e9roport sur <strong>l\u2019ensemble de sa communication, de la conception \u00e0 la r\u00e9alisation des campagnes publicitaires online et offline<\/strong> et aupr\u00e8s de diff\u00e9rentes cibles : <strong>B2C<\/strong> (campagnes de promotion des destinations, des services et de l\u2019exp\u00e9rience passagers dans l\u2019a\u00e9roport), <strong>B2B<\/strong> (campagnes de promotion de l\u2019aviation d\u2019affaires et des compagnies a\u00e9riennes), <strong>institutionnelles<\/strong> (campagnes de promotion de la politique RSE et des partenariats) et de l\u2019interne. Sa mission : valoriser les engagements RSE de Lyon A\u00e9roport et promouvoir l\u2019ensemble des destinations et services de l\u2019a\u00e9roport.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>L\u2019agence s\u2019est d\u00e9marqu\u00e9e par une approche strat\u00e9gique \u00e0 la fois juste par rapport au contexte et aux futures aspirations des voyageurs, mais aussi coh\u00e9rente et consistante sur l\u2019ensemble des cibles et des supports. De plus, nous avions follement envie de travailler pour cette marque essentielle au territoire de notre si\u00e8ge historique (Rh\u00f4ne-Alpes) et je pense que \u00e7a s\u2019est ressenti \u00e0 tous les stades de l\u2019appel d\u2019offres !<br \/>\n<strong>Arthur Piaton, Brand Content Director.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-3657\" src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2021\/04\/lyon_aeroport.jpg\" alt=\"\" width=\"301\" height=\"404\" srcset=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2021\/04\/lyon_aeroport.jpg 1391w, https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2021\/04\/lyon_aeroport-223x300.jpg 223w, https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2021\/04\/lyon_aeroport-768x1032.jpg 768w, https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2021\/04\/lyon_aeroport-762x1024.jpg 762w, https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2021\/04\/lyon_aeroport-1200x1612.jpg 1200w\" sizes=\"(max-width: 301px) 85vw, 301px\" \/>Ce gain fait suite au<a href=\"https:\/\/staging.272.smartfire.me\/en\/monet-associes-renforce-son-expertise-en-strategie-de-marque-avec-le-rachat-de-lagence-brainstorming\/\" target=\"_blank\" rel=\"noopener\"> rachat de l&#8217;agence de branding Brainstorming<\/a> en avril 2020 qui permet \u00e0 M+A de se positionner sur des sujets 360. Par ailleurs, suite au rachat, M+A r\u00e9cup\u00e8re les comp\u00e9tences qui ont permis d&#8217;\u00e9diter, depuis de nombreuses ann\u00e9es, le magazine FLY&#8217;on de Lyon A\u00e9roport. L\u2019agence accompagne de nombreux acteurs du tourisme notamment <strong><a href=\"https:\/\/www.paysdelaloire.fr\/\" target=\"_blank\" rel=\"noopener\">Les Pays de la Loire<\/a>, <a href=\"https:\/\/www.bordeaux-tourisme.com\/\" target=\"_blank\" rel=\"noopener\">L\u2019Office de Tourisme de Bordeaux<\/a>, <a href=\"https:\/\/www.nouvelle-aquitaine.fr\/\">la R\u00e9gion Nouvelle-Aquitaine<\/a>, <a href=\"https:\/\/www.valleedelagastronomie.com\/\" target=\"_blank\" rel=\"noopener\">La Vall\u00e9e de la Gastronomie<\/a>, le Parc d\u2019attractions <a href=\"https:\/\/www.walibi.fr\/fr\" target=\"_blank\" rel=\"noopener\">Walibi<\/a> ou encore le Groupe<a href=\"https:\/\/www.philibertvoyages.fr\/\" target=\"_blank\" rel=\"noopener\"> Philibert Voyage.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suite \u00e0 un appel d\u2019offres public, Monet + Associ\u00e9s fait partie des trois entreprises choisies pour accompagner la communication globale de Lyon A\u00e9roport (accord cadre).<\/p>\n","protected":false},"author":1,"featured_media":3660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[245,279,269,148],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lyon A\u00e9roport choisit Monet + Associ\u00e9s pour sa communication 360\u00b0<\/title>\n<meta name=\"description\" content=\"Suite \u00e0 un appel d\u2019offres public, l&#039;agence Monet + Associ\u00e9s fait partie des trois entreprises choisies pour accompagner la communication globale de Lyon A\u00e9roport.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lyon A\u00e9roport choisit Monet + 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