{"id":3349,"date":"2020-10-30T16:34:08","date_gmt":"2020-10-30T15:34:08","guid":{"rendered":"https:\/\/staging.272.smartfire.me\/lagence-passerelles-remporte-deux-campagnes-360pour-loffice-de-tourisme-et-des-congres-de-bordeaux-metropole\/"},"modified":"2020-10-30T16:34:08","modified_gmt":"2020-10-30T15:34:08","slug":"lagence-passerelles-remporte-deux-campagnes-360pour-loffice-de-tourisme-et-des-congres-de-bordeaux-metropole","status":"publish","type":"post","link":"https:\/\/staging.272.smartfire.me\/en\/lagence-passerelles-remporte-deux-campagnes-360pour-loffice-de-tourisme-et-des-congres-de-bordeaux-metropole\/","title":{"rendered":"L\u2019agence Passerelles remporte deux campagnes 360\u00b0pour l\u2019Office de Tourisme et des Congr\u00e8s de Bordeaux M\u00e9tropole"},"content":{"rendered":"

L\u2019agence Passerelles, filiale \u00e0 100% du Groupe Monet + Associ\u00e9s depuis cet \u00e9t\u00e9, annonce le gain d\u2019un nouveau client r\u00e9f\u00e9rent dans sa r\u00e9gion : l\u2019Office de Tourisme et des Congr\u00e8s de Bordeaux M\u00e9tropole.<\/strong><\/p>\n

\"\"<\/p>\n

Apr\u00e8s comp\u00e9tition, Bordeaux Tourisme a s\u00e9lectionn\u00e9 l\u2019agence pour l\u2019accompagner dans la promotion de deux op\u00e9rations strat\u00e9giques visant \u00e0 relancer l\u2019activit\u00e9 touristique des guides et des h\u00f4teliers de la m\u00e9tropole.
\nIntitul\u00e9es \u201cBordeaux nous envoie balader\u201d et \u201cRestez dormir\u201d, les deux campagnes 360\u00b0 qui ciblent les N\u00e9o-Aquitains, incluent cr\u00e9ation, plan m\u00e9dia (affichage, presse r\u00e9gionale, digital, mobile), street marketing, production de contenus vid\u00e9o pour les r\u00e9seaux sociaux. L\u2019agence s\u2019est appuy\u00e9e sur M\u00e9lanie S\u00e9villa de MiddleBo pour le plan m\u00e9dia. Pierre-Fran\u00e7ois Bourjalliat, nouveau Directeur G\u00e9n\u00e9ral de Passerelles, se f\u00e9licite de cette belle victoire qui a donn\u00e9e l\u2019opportunit\u00e9 aux \u00e9quipes de Bordeaux de collaborer efficacement avec celles du groupe Monet + Associ\u00e9s.<\/p>\n

“Cette consultation, rondement men\u00e9e, a permis d’\u00e9tablir rapidement des synergies avec le groupe et a \u00e9t\u00e9 une belle mani\u00e8re de diversifier les expertises de l\u2019agence bordelaise.”<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

L\u2019agence Passerelles, filiale \u00e0 100% du Groupe Monet + Associ\u00e9s depuis cet \u00e9t\u00e9, annonce le gain d\u2019un nouveau client r\u00e9f\u00e9rent dans sa r\u00e9gion : l\u2019Office de Tourisme et des Congr\u00e8s de Bordeaux M\u00e9tropole.<\/p>\n","protected":false},"author":1,"featured_media":3348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[256],"yoast_head":"\nL\u2019agence Passerelles remporte deux campagnes 360\u00b0pour l\u2019Office de Tourisme et des Congr\u00e8s de Bordeaux M\u00e9tropole - Monet + Associ\u00e9s<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019agence Passerelles remporte deux campagnes 360\u00b0pour l\u2019Office de Tourisme et des Congr\u00e8s de Bordeaux M\u00e9tropole - 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