{"id":3277,"date":"2020-09-16T17:49:30","date_gmt":"2020-09-16T16:49:30","guid":{"rendered":"https:\/\/staging.272.smartfire.me\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/"},"modified":"2020-09-17T08:19:02","modified_gmt":"2020-09-17T07:19:02","slug":"le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat","status":"publish","type":"post","link":"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/","title":{"rendered":"Le groupe MONET + ASSOCI\u00c9S acquiert l’agence Passerelles et en confie la direction \u00e0 Pierre-Fran\u00e7ois Bourjalliat"},"content":{"rendered":"

Apr\u00e8s une p\u00e9riode de fian\u00e7ailles de 18 mois et une participation minoritaire, le groupe Monet + Associ\u00e9s vient, durant l’\u00e9t\u00e9, de racheter la totalit\u00e9 des parts de l\u2019agence de relations publics bordelaise Passerelles.
\nCette acquisition permet \u00e0 Monet+Associ\u00e9s d\u2019\u00e9largir son maillage territorial (Paris, Lyon, Nantes et d\u00e9sormais Bordeaux) et de renforcer son expertise en RP, Social Media et Communication Corporate. En contrepartie, Passerelles pourra s\u2019appuyer sur une \u00e9quipe de 70 collaborateurs compos\u00e9e de cr\u00e9atifs, data analyst, consultants RP, experts Strat\u00e9gies digitales et Influence \u2026 pour \u00e9largir son savoir-faire et son offre.<\/p>\n

Pour mener \u00e0 bien ce projet, Pierre-Fran\u00e7ois Bourjalliat vient de rejoindre Passerelles en tant que Directeur tandis que Chantal Carr\u00e8re-Cuny, sa fondatrice, continuera d’apporter son expertise en communication de crise et accompagnement de dirigeants.
\nPierre-Fran\u00e7ois Bourjalliat aura notamment pour mission de d\u00e9ployer l\u2019offre Monet + Associ\u00e9s en Nouvelle-Aquitaine et sera une ressource pr\u00e9cieuse pour les grands clients nationaux et internationaux du groupe.<\/p>\n

\"\"Un profil expert et pluridisciplinaire \u00e0 la t\u00eate de Passerelles<\/h2>\n

Pierre-Fran\u00e7ois Bourjalliat a r\u00e9alis\u00e9 la majorit\u00e9 de sa carri\u00e8re au sein de Dentsu Aegis Network, quatri\u00e8me groupe de communication mondial. Tout au long de son parcours, il a accompagn\u00e9 des clients tels que Sant\u00e9 Publique France, General Motors, Brasseries Kronenbourg ou BMW Motorrad dans des missions 360\u00b0 alliant strat\u00e9gie de marque, grands \u00e9v\u00e9nements et marketing services.<\/p>\n

En tant que Directeur G\u00e9n\u00e9ral Adjoint de Dentsu France, il est intervenu particuli\u00e8rement sur la transformation des process, la cr\u00e9ation d\u2019\u00e9quipes pluridisciplinaires et l\u2019int\u00e9gration de nouveaux talents.
\nPierre-Fran\u00e7ois souhaite aujourd\u2019hui contribuer \u00e0 faire grandir l\u2019expertise de Passerelles et \u00e0 favoriser les collaborations entre les entit\u00e9s du groupe.<\/p>\n

\u00ab\u00a0Ayant de fortes attaches \u00e0 Bordeaux, je r\u00eavais de travailler dans le sud-ouest ! Je cherchais une agence ind\u00e9pendante avec un vrai maillage national ce que m’apporte le groupe Monet + Associ\u00e9s. C\u2019est donc avec plaisir que je rejoins l\u2019agence Passerelles qui est une r\u00e9f\u00e9rence sur son territoire. D\u00e9j\u00e0 forte d\u2019une grande diversit\u00e9 sectorielle : sant\u00e9, agroalimentaire, collectivit\u00e9s territoriales, distribution, immobilier, tourisme\u2026), je souhaite \u00e9galement convaincre des entreprises d\u2019autres secteurs, notamment des nouvelles technologies. Par ailleurs, le c\u0153ur de business de Passerelles \u00e9tant particuli\u00e8rement ax\u00e9 sur les relations m\u00e9dias, mon r\u00f4le sera d\u2019accompagner les collaborateurs dans le d\u00e9veloppement d\u2019expertises compl\u00e9mentaires. \u00bb<\/p><\/blockquote>\n

 <\/p>\n

\"\"S\u00e9duire les belles marques r\u00e9gionales<\/h2>\n

Pour Julien Monet, Pr\u00e9sident de l\u2019agence Monet + Associ\u00e9s :<\/p>\n

\u00ab L\u2019ADN de notre agence s\u2019est construit sur le mod\u00e8le Province-Paris, au d\u00e9part \u00e0 Lyon, puis \u00e0 Nantes et maintenant \u00e0 Bordeaux. Nous voulons apporter aux belles marques r\u00e9gionales notre expertise quant \u00e0 l\u2019engagement de leurs diff\u00e9rents publics au niveau r\u00e9gional, national et international. Pour ce, nous nous appuyons sur l\u2019ensemble des canaux que nous ma\u00eetrisons (m\u00e9dias, r\u00e9seaux sociaux, digital), avec une approche data driven et en pla\u00e7ant la cr\u00e9ation au c\u0153ur de nos activations. Je suis ravi de l\u2019arriv\u00e9e de Pierre-Fran\u00e7ois, de la qualit\u00e9 des \u00e9quipes en place et de l\u2019accueil des clients historiques de Passerelles. Pour preuve, Ma\u00efsadour vient de nous confier sa strat\u00e9gie Social Media ! \u00bb<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une p\u00e9riode de fian\u00e7ailles de 18 mois et une participation minoritaire, le groupe Monet + Associ\u00e9s vient, durant l’\u00e9t\u00e9, de racheter la totalit\u00e9 des parts de l\u2019agence de relations publics bordelaise Passerelles.<\/p>\n","protected":false},"author":1,"featured_media":3264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[151],"yoast_head":"\nLe groupe MONET + ASSOCI\u00c9S acquiert l'agence Passerelles et en confie la direction \u00e0 Pierre-Fran\u00e7ois Bourjalliat - Monet + Associ\u00e9s<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le groupe MONET + ASSOCI\u00c9S acquiert l'agence Passerelles et en confie la direction \u00e0 Pierre-Fran\u00e7ois Bourjalliat - Monet + Associ\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s une p\u00e9riode de fian\u00e7ailles de 18 mois et une participation minoritaire, le groupe Monet + Associ\u00e9s vient, durant l’\u00e9t\u00e9, de racheter la totalit\u00e9 des parts de l\u2019agence de relations publics bordelaise Passerelles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/\" \/>\n<meta property=\"og:site_name\" content=\"Monet + Associ\u00e9s\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-16T16:49:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-17T07:19:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2020\/09\/rachat-passerelles.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/\",\"url\":\"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/\",\"name\":\"Le groupe MONET + ASSOCI\u00c9S acquiert l'agence Passerelles et en confie la direction \u00e0 Pierre-Fran\u00e7ois Bourjalliat - Monet + Associ\u00e9s\",\"isPartOf\":{\"@id\":\"https:\/\/staging.272.smartfire.me\/#website\"},\"datePublished\":\"2020-09-16T16:49:30+00:00\",\"dateModified\":\"2020-09-17T07:19:02+00:00\",\"author\":{\"@id\":\"https:\/\/staging.272.smartfire.me\/#\/schema\/person\/3166fd74b7acefead9a8f1da1aa8d8a8\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/staging.272.smartfire.me\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le groupe MONET + ASSOCI\u00c9S acquiert l’agence Passerelles et en confie la direction \u00e0 Pierre-Fran\u00e7ois Bourjalliat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.272.smartfire.me\/#website\",\"url\":\"https:\/\/staging.272.smartfire.me\/\",\"name\":\"Monet + Associ\u00e9s\",\"description\":\"L'Agence PR des marques engageantes\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.272.smartfire.me\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.272.smartfire.me\/#\/schema\/person\/3166fd74b7acefead9a8f1da1aa8d8a8\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.272.smartfire.me\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1734dbb2e1ef7cae7190a7600beca8b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1734dbb2e1ef7cae7190a7600beca8b5?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/staging.272.smartfire.me\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le groupe MONET + ASSOCI\u00c9S acquiert l'agence Passerelles et en confie la direction \u00e0 Pierre-Fran\u00e7ois Bourjalliat - Monet + Associ\u00e9s","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Le groupe MONET + ASSOCI\u00c9S acquiert l'agence Passerelles et en confie la direction \u00e0 Pierre-Fran\u00e7ois Bourjalliat - Monet + Associ\u00e9s","og_description":"Apr\u00e8s une p\u00e9riode de fian\u00e7ailles de 18 mois et une participation minoritaire, le groupe Monet + Associ\u00e9s vient, durant l’\u00e9t\u00e9, de racheter la totalit\u00e9 des parts de l\u2019agence de relations publics bordelaise Passerelles.","og_url":"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/","og_site_name":"Monet + Associ\u00e9s","article_published_time":"2020-09-16T16:49:30+00:00","article_modified_time":"2020-09-17T07:19:02+00:00","og_image":[{"width":870,"height":500,"url":"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2020\/09\/rachat-passerelles.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/","url":"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/","name":"Le groupe MONET + ASSOCI\u00c9S acquiert l'agence Passerelles et en confie la direction \u00e0 Pierre-Fran\u00e7ois Bourjalliat - Monet + Associ\u00e9s","isPartOf":{"@id":"https:\/\/staging.272.smartfire.me\/#website"},"datePublished":"2020-09-16T16:49:30+00:00","dateModified":"2020-09-17T07:19:02+00:00","author":{"@id":"https:\/\/staging.272.smartfire.me\/#\/schema\/person\/3166fd74b7acefead9a8f1da1aa8d8a8"},"breadcrumb":{"@id":"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.272.smartfire.me\/en\/le-groupe-monet-associes-acquiert-lagence-passerelles-et-en-confie-la-direction-a-pierre-francois-bourjalliat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/staging.272.smartfire.me\/en\/"},{"@type":"ListItem","position":2,"name":"Le groupe MONET + ASSOCI\u00c9S acquiert l’agence Passerelles et en confie la direction \u00e0 Pierre-Fran\u00e7ois Bourjalliat"}]},{"@type":"WebSite","@id":"https:\/\/staging.272.smartfire.me\/#website","url":"https:\/\/staging.272.smartfire.me\/","name":"Monet + Associ\u00e9s","description":"L'Agence PR des marques engageantes","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.272.smartfire.me\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.272.smartfire.me\/#\/schema\/person\/3166fd74b7acefead9a8f1da1aa8d8a8","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.272.smartfire.me\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1734dbb2e1ef7cae7190a7600beca8b5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1734dbb2e1ef7cae7190a7600beca8b5?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/staging.272.smartfire.me\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/staging.272.smartfire.me\/en\/wp-json\/wp\/v2\/posts\/3277"}],"collection":[{"href":"https:\/\/staging.272.smartfire.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.272.smartfire.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.272.smartfire.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.272.smartfire.me\/en\/wp-json\/wp\/v2\/comments?post=3277"}],"version-history":[{"count":3,"href":"https:\/\/staging.272.smartfire.me\/en\/wp-json\/wp\/v2\/posts\/3277\/revisions"}],"predecessor-version":[{"id":3283,"href":"https:\/\/staging.272.smartfire.me\/en\/wp-json\/wp\/v2\/posts\/3277\/revisions\/3283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.272.smartfire.me\/en\/wp-json\/wp\/v2\/media\/3264"}],"wp:attachment":[{"href":"https:\/\/staging.272.smartfire.me\/en\/wp-json\/wp\/v2\/media?parent=3277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.272.smartfire.me\/en\/wp-json\/wp\/v2\/categories?post=3277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.272.smartfire.me\/en\/wp-json\/wp\/v2\/tags?post=3277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}