{"id":3258,"date":"2020-06-02T10:58:35","date_gmt":"2020-06-02T09:58:35","guid":{"rendered":"https:\/\/staging.272.smartfire.me\/monet-associes-renforce-son-expertise-en-strategie-de-marque-avec-le-rachat-de-lagence-brainstorming\/"},"modified":"2020-06-02T10:58:35","modified_gmt":"2020-06-02T09:58:35","slug":"monet-associes-renforce-son-expertise-en-strategie-de-marque-avec-le-rachat-de-lagence-brainstorming","status":"publish","type":"post","link":"https:\/\/staging.272.smartfire.me\/en\/monet-associes-renforce-son-expertise-en-strategie-de-marque-avec-le-rachat-de-lagence-brainstorming\/","title":{"rendered":"MONET + ASSOCI\u00c9S renforce son expertise en strat\u00e9gie de marque avec le rachat de l\u2019agence Brainstorming"},"content":{"rendered":"

L\u2019agence Monet + Associ\u00e9s annonce le rachat de Brainstorming, agence sp\u00e9cialis\u00e9e en strat\u00e9gie et branding. Cette acquisition strat\u00e9gique permet \u00e0 l\u2019agence de relations publics de renforcer son expertise sur le positionnement de marque, point de d\u00e9part de toute campagne, et d\u2019affirmer sa pr\u00e9sence sur l\u2019ensemble de la cha\u00eene de valeur, de la strat\u00e9gie \u00e0 l\u2019activation.<\/strong> L\u2019\u00e9quipe se compose d\u00e9sormais de 71 experts de la data, de la strat\u00e9gie de marque, du brand content, des relations m\u00e9dias, du social media et de l\u2019influence…<\/strong> Une belle op\u00e9ration de croissance externe pour Monet + Associ\u00e9s qui affiche une croissance moyenne annuelle de plus de 30% depuis 2009 et qui vient d\u2019\u00eatre nomm\u00e9e parmi les finalistes pour l\u2019Agence Fran\u00e7aise de l\u2019ann\u00e9e aux SABRE AWARDS.<\/p>\n

MONET + ASSOCI\u00c9S confirme son expertise en strat\u00e9gie de marque<\/h2>\n

Le positionnement de l\u2019agence \u00e9tant de placer le contenu au c\u0153ur de ses campagnes, cette acquisition soutient une vision des PR 360\u00b0. Elle permet \u00e0 Monet + Associ\u00e9s d\u2019accentuer et conforter son expertise en plateforme de marque et sur l\u2019ensemble des sujets de branding.<\/strong> L\u2019agence vise ainsi \u00e0 d\u00e9tecter des insights toujours plus pr\u00e9cis afin de construire des strat\u00e9gies toujours plus fines et cr\u00e9atives pour engager les diff\u00e9rents publics de ses clients. Apr\u00e8s le recrutement d\u2019Arthur Piaton (anciennement TBWA et Publicis Conseil) en tant que Directeur du P\u00f4le Brand Content en octobre dernier, l\u2019acquisition de Brainstorming permet donc au p\u00f4le Brand Content d\u2019accueillir deux nouveaux profils\u00a0d\u00e9terminants :<\/strong> Rapha\u00eble Blot (anciennement Directrice Cr\u00e9ation et Strat\u00e9gies chez Brainstorming) qui prend un poste central dans l\u2019organisation de Monet + Associ\u00e9s en tant que Brand Storyteller<\/strong>, et Marion Meunier qui devient Brand Manager<\/strong>. Par ailleurs, plusieurs profils cr\u00e9atifs ainsi qu\u2019une chef de projet int\u00e8grent l\u2019\u00e9quipe.<\/p>\n

\"\"<\/p>\n

Enfin, l\u2019acquisition de Brainstorming (chiffre d\u2019affaires 2019 de 950\u00a0000 \u20ac) permet d\u2019int\u00e9grer de nouveaux clients au portefeuille de marques de Monet + Associ\u00e9s, parmi lesquels\u00a0: V33, Adecco, A\u00e9roports de Lyon, A\u00e9roport de Marseille Provence, Kidde, Lansinoh Laboratoire, Entreprise du FUTUR, Robur, Satab, Orphoz\u2026<\/strong><\/p>\n

Une int\u00e9gration des \u00e9quipes atypique<\/h2>\n

Initi\u00e9 d\u00e9but f\u00e9vrier 2020, le processus d\u2019acquisition fut maintenu par l\u2019agence Monet + Associ\u00e9s malgr\u00e9 la crise du Covid-19. Les nouveaux talents de l\u2019agence ont ainsi int\u00e9gr\u00e9 l\u2019\u00e9quipe pendant la p\u00e9riode de confinement<\/strong>, une int\u00e9gration singuli\u00e8re soutenue par de nombreux \u00e9changes en visioconf\u00e9rence et la mise en place des outils de travail au domicile des nouveaux collaborateurs\u00a0!<\/p>\n

\"\"<\/p>\n

Aujourd\u2019hui, l\u2019agence dot\u00e9e de 4 implantations (Paris, Lyon, Nantes, Bordeaux) vise 7M\u20ac d’euros de MB pour 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019agence Monet + Associ\u00e9s annonce le rachat de Brainstorming, agence sp\u00e9cialis\u00e9e en strat\u00e9gie et branding.<\/p>\n","protected":false},"author":1,"featured_media":3257,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[100],"tags":[242,243,244,245,246,247,248,249,250,148,251,252,253,254],"yoast_head":"\nMONET + ASSOCI\u00c9S renforce son expertise en strat\u00e9gie de marque avec le rachat de l\u2019agence Brainstorming - Monet + Associ\u00e9s<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONET + ASSOCI\u00c9S renforce son expertise en strat\u00e9gie de marque avec le rachat de l\u2019agence Brainstorming - Monet + Associ\u00e9s\" \/>\n<meta property=\"og:description\" content=\"L\u2019agence Monet + Associ\u00e9s annonce le rachat de Brainstorming, agence sp\u00e9cialis\u00e9e en strat\u00e9gie et branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.272.smartfire.me\/en\/monet-associes-renforce-son-expertise-en-strategie-de-marque-avec-le-rachat-de-lagence-brainstorming\/\" \/>\n<meta property=\"og:site_name\" content=\"Monet + Associ\u00e9s\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T09:58:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2020\/06\/MA-renforce-son-expertise_00.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.272.smartfire.me\/en\/monet-associes-renforce-son-expertise-en-strategie-de-marque-avec-le-rachat-de-lagence-brainstorming\/\",\"url\":\"https:\/\/staging.272.smartfire.me\/en\/monet-associes-renforce-son-expertise-en-strategie-de-marque-avec-le-rachat-de-lagence-brainstorming\/\",\"name\":\"MONET + ASSOCI\u00c9S renforce son expertise en strat\u00e9gie de marque avec le rachat de l\u2019agence Brainstorming - 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