{"id":2390,"date":"2019-09-10T14:34:13","date_gmt":"2019-09-10T13:34:13","guid":{"rendered":"https:\/\/staging.272.smartfire.me\/nokia-mobile-et-vicat-etoffent-le-portefeuille-client-de-lagence-monet-associes\/"},"modified":"2019-09-10T14:34:13","modified_gmt":"2019-09-10T13:34:13","slug":"nokia-mobile-et-vicat-etoffent-le-portefeuille-client-de-lagence-monet-associes","status":"publish","type":"post","link":"https:\/\/staging.272.smartfire.me\/en\/nokia-mobile-et-vicat-etoffent-le-portefeuille-client-de-lagence-monet-associes\/","title":{"rendered":"Nokia Mobile et Vicat \u00e9toffent le portefeuille client de l\u2019agence MONET + ASSOCI\u00c9S"},"content":{"rendered":"<p><strong>L\u2019innovation et l\u2019engagement sont deux notions tr\u00e8s importantes pour les consommateurs actuels.<\/strong> Pour r\u00e9pondre aux besoins d\u2019\u00e9volutions constantes des produits et services ainsi qu\u2019\u00e0 la transparence quant aux enjeux environnementaux, les marques doivent sans cesse se r\u00e9inventer. <!--more--><strong>Nokia Mobile et Vicat<\/strong>, qui repr\u00e9sentent tous deux des exemples de ces tendances, <strong>rejoignent l\u2019agence Monet + Associ\u00e9s et son approche corpsummer<\/strong> afin de toucher au plus pr\u00e8s leurs diff\u00e9rents publics. Deux beaux nouveaux budgets pour l\u2019agence int\u00e9gr\u00e9e.<\/p>\n<h2>Nokia Mobile : It just keep getting better<\/h2>\n<p>Nouvelle signature, nouvelle agence\u00a0: \u00e0 l\u2019occasion du lancement de \u00ab\u00a0it just keep getting better\u00a0\u00bb qui refl\u00e8te les innovations pr\u00e9sentes et \u00e0 venir sur le march\u00e9 de la t\u00e9l\u00e9phonie, la marque Nokia Mobile s\u2019appuie sur l\u2019agence Monet + Associ\u00e9s. L\u2019agence aura en charge la strat\u00e9gie annuelle social media ainsi que le programme influenceurs de Nokia Mobile. Monet + Associ\u00e9s \u00e9tait par ailleurs en charge des relations m\u00e9dias corporate et produit de la marque depuis 2018\u2026 Une belle fa\u00e7on de mutualiser les diff\u00e9rentes prises de parole de la marque pour engager ses diff\u00e9rents publics de mani\u00e8re coh\u00e9rente et parfaitement int\u00e9gr\u00e9e.<\/p>\n<h2>Vicat, B\u00e2tir le vivre ensemble<\/h2>\n<p>\u00c0 la suite d\u2019un appel d\u2019offres, l\u2019agence Monet + Associ\u00e9s se voit confier les relations m\u00e9dias du groupe Vicat, cimentier international cr\u00e9\u00e9 en 1853 par Joseph Vicat, fils de Louis Vicat inventeur du ciment artificiel en 1817. L\u2019entreprise familiale exerce aujourd\u2019hui 3 m\u00e9tiers principaux que sont le ciment, le b\u00e9ton pr\u00eat \u00e0 l&#8217;emploi (BPE) et les granulats. Unique cimentier fran\u00e7ais, l\u2019entreprise s\u2019appuie sur une tradition industrielle pour valoriser son savoir-faire et ses engagements pour le d\u00e9veloppement durable en tenant compte des enjeux de la construction.<\/p>\n<p>Vicat s\u2019appuie ainsi sur l\u2019expertise de Monet + Associ\u00e9s dans l\u2019univers du BTP et sur les sujets environnementaux pour valoriser la contribution de l\u2019entreprise aux \u00e9volutions dans l\u2019art de construire, n\u00e9cessaires aux grands enjeux de soci\u00e9t\u00e9 (transition \u00e9cologique et \u00e9nerg\u00e9tique, transition d\u00e9mographique et urbanisation croissante, et enfin la transition sociale). ??Le groupe cimentier emploie pr\u00e8s de 9 500 personnes et a r\u00e9alis\u00e9 un chiffre d\u2019affaires consolid\u00e9 de pr\u00e8s de 2,6 milliards d&#8217;euros en 2018. Pr\u00e9sent dans 12 pays \u2013 France, Suisse, Italie, \u00c9tats-Unis, Turquie, \u00c9gypte, S\u00e9n\u00e9gal, Mali, Mauritanie, Kazakhstan, Inde et Br\u00e9sil \u2013 Vicat r\u00e9alise plus de 63% de son chiffre d\u2019affaires \u00e0 l\u2019international.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019innovation et l\u2019engagement sont deux notions tr\u00e8s importantes pour les consommateurs actuels. Pour r\u00e9pondre aux besoins d\u2019\u00e9volutions constantes des produits et services ainsi qu\u2019\u00e0 la transparence quant aux enjeux environnementaux, les marques doivent sans cesse se r\u00e9inventer.<\/p>\n","protected":false},"author":1,"featured_media":2388,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[178,179],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nokia Mobile et Vicat \u00e9toffent le portefeuille client de l\u2019agence MONET + ASSOCI\u00c9S - Monet + Associ\u00e9s<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nokia Mobile et Vicat \u00e9toffent le portefeuille client de l\u2019agence MONET + ASSOCI\u00c9S - Monet + Associ\u00e9s\" \/>\n<meta property=\"og:description\" content=\"L\u2019innovation et l\u2019engagement sont deux notions tr\u00e8s importantes pour les consommateurs actuels. 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