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{"id":1902,"date":"2019-01-21T17:26:06","date_gmt":"2019-01-21T16:26:06","guid":{"rendered":"https:\/\/staging.272.smartfire.me\/en\/?page_id=1902"},"modified":"2019-02-05T14:10:46","modified_gmt":"2019-02-05T13:10:46","slug":"expertises","status":"publish","type":"page","link":"https:\/\/staging.272.smartfire.me\/en\/expertises\/","title":{"rendered":"Expertises"},"content":{"rendered":"<p>[vc_row][vc_column]\n      <script type=\"text\/javascript\">\n        jQuery(document).ready(function() {\n          var duration = 400;\n          $(\".blocs-fullwidth-type-1-wrap li\").each(function(index) {\n            $(this).delay(index * duration).fadeTo(duration, 1);\n          });\n        });\n      <\/script>\n      <div class=\"blocs-fullwidth-type-1-wrap\" >\n        <div class=\"row\">\n          <div class=\"col-lg-8 col-md-10 col-sm-11 col-xs-11 center-block\">\n            <p class=\"header-title\">In our view, the ideal PR campaign is<\/p>\n            <ul>\n              <li style=\"color: #64c1c5\">INTELLIGENT<\/li><li style=\"color: #fee447\">CREATIVE<\/li><li style=\"color: #eb5d52\">CROSS CHANNEL<\/li><li style=\"color: #3958a4\">MEASURABLE<\/li>\n            <\/ul>\n            <p class=\"footer-title\">Our agency\u2019s offering is based on this belief.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]\n      <div class=\"blocs-fullwidth-type-3-wrap\" style=\"background-color: #acd7db\">\n        <div class=\"row\">\n          <div class=\"col-lg-8 col-md-10 col-sm-11 col-xs-11 center-block\">\n            <p class=\"header-title\">DATA<\/p>\n            \n            <div class=\"col-lg-8 col-md-9 col-sm-12 col-xs-12 center-block\">\n                <p class=\"subtitle upper\">ANALYSIS FOR ENHANCED ENGAGEMENT<\/p>\n            <\/div>\n                <ul class=\"size-5\">\n                  <li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/data-01.svg\" \/><p>Data integration advisory for Marketing & Communications departments<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/data-02.svg\" \/><p>E-reputation auditing<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/data-03.svg\" \/><p>Influence mapping<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/data-04.svg\" \/><p>Data trends<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/data-05.svg\" \/><p>Data impact<\/p><\/li>\n                <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"blocs-fullwidth-type-3-wrap\" style=\"background-color: #fcee9c\">\n        <div class=\"row\">\n          <div class=\"col-lg-8 col-md-10 col-sm-11 col-xs-11 center-block\">\n            <p class=\"header-title\">BRAND CONTENT<\/p>\n            \n            <div class=\"col-lg-8 col-md-9 col-sm-12 col-xs-12 center-block\">\n                <p class=\"subtitle upper\">CREATING COLLATERAL THAT DRIVES ENGAGEMENT<\/p>\n            <\/div>\n                <ul class=\"size-8\">\n                  <li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/brand-01.svg\" \/><p>Brand platforms<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/brand-02.svg\" \/><p>Story Storytelling<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/brand-03.svg\" \/><p>Visual identities<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/brand-04.svg\" \/><p>Key visuals<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/brand-05.svg\" \/><p>Websites Brochures Catalogues<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/brand-06.svg\" \/><p>Social Content<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/brand-07.svg\" \/><p>Podcasts<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/brand-08.svg\" \/><p>Films<\/p><\/li>\n                <\/ul>\n                    <div class=\"col-lg-8 col-md-9 col-sm-12 col-xs-12 center-block\">\n                        <p class=\"subtitle second\"><\/p>\n                    <\/div>\n                    <ul class=\"size-1\">\n                      <li><p><\/p><\/li>\n                    <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"blocs-fullwidth-type-3-wrap\" style=\"background-color: #e7a199\">\n        <div class=\"row\">\n          <div class=\"col-lg-8 col-md-10 col-sm-11 col-xs-11 center-block\">\n            <p class=\"header-title\">360\u00b0 PR<\/p>\n            \n            <div class=\"col-lg-8 col-md-9 col-sm-12 col-xs-12 center-block\">\n                <p class=\"subtitle upper\">ENGAGING YOUR AUDIENCES ACROSS EVERY TOUCHPOINT<\/p>\n            <\/div>\n                <ul class=\"size-4\">\n                  <li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/pr-01.svg\" \/><p>Media relations<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/pr-02.svg\" \/><p>Influencer relations <\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/pr-03.svg\" \/><p>Social media<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/pr-04.svg\" \/><p>Events<\/p><\/li>\n                <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"blocs-fullwidth-type-3-wrap\" style=\"background-color: #8a9ac4\">\n        <div class=\"row\">\n          <div class=\"col-lg-8 col-md-10 col-sm-11 col-xs-11 center-block\">\n            <p class=\"header-title\">METRICS<\/p>\n            \n            <div class=\"col-lg-8 col-md-9 col-sm-12 col-xs-12 center-block\">\n                <p class=\"subtitle upper\">QUANTITATIVE ANALYSIS<\/p>\n            <\/div>\n                <ul class=\"size-5\">\n                  <li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/mesures-01.svg\" \/><p>Equivalent advertising value \/ Equivalent influencing value <\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/mesures-02.svg\" \/><p>Visibility: audience, opportunities to see, reach\u2026<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/mesures-03.svg\" \/><p>Engagement rate<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/mesures-04.svg\" \/><p>Analysis of social communities<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/mesures-05.svg\" \/><p>Business KPIs: visitors, cost per acquisition, conversion, sales generated, etc.<\/p><\/li>\n                <\/ul>\n                    <div class=\"col-lg-8 col-md-9 col-sm-12 col-xs-12 center-block\">\n                        <p class=\"subtitle second\">QUALITATIVE ANALYSIS<\/p>\n                    <\/div>\n                    <ul class=\"size-4\">\n                      <li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/mesures-06.svg\" \/><p>Tone of coverage and conversations<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/mesures-07.svg\" \/><p>Analysis of picked-up messages <\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/mesures-08.svg\" \/><p>Audience analysis \/ Influence mapping<\/p><\/li><li><img src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/mesures-09.svg\" \/><p>Alignment of KPIs vs targets<\/p><\/li>\n                    <\/ul>\n          <\/div>\n        <\/div>\n      <\/div>[\/vc_column][\/vc_row][vc_row][vc_column]\n      <div class=\"blocs-text-img-component-wrap\" style=\"color:#FFFFFF;background-color:#09121E\">\n        <div class=\"row\">\n          \n        <div class=\"col-lg-5 col-md-5 order-lg-2 order-md-2 order-sm-1 order-xs-1 order-1 col-sm-12 col-xs-12 image\" style=\"background-image: url('https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/05\/corporate.jpg');\">\n          <div class=\"col-xl-11 col-lg-12 col-md-12 col-sm-12 col-xs-12 center-block\">\n          <\/div>\n        <\/div>\n      <div class=\"col-lg-7 col-md-7 order-lg-1 order-md-1 order-sm-2 order-xs-2 order-2 col-sm-12 col-xs-12 text\">\n        <div class=\"col-xl-9 col-lg-9 col-md-10 col-sm-10 col-xs-10 center-block\">\n          <img class=\"image-title\" src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/corporate-white.svg\" \/>\n          <h2>CORPORATE<\/h2>\n          <a href=\"https:\/\/twitter.com\/Business_Monet\" style=\"color:#FFFFFF\" target=\"_blank\">\n            <p>@Business_Monet<\/p>\n          <\/a>\n          <p>Our team of brand reputation specialists are experts in: business strategy, digital transformation, leadership development, franchise network rollout, crisis management, and development of media\/digital visibility.<\/p>\n          \n        <\/div>\n      <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"blocs-text-img-component-wrap\" style=\"color:#000;background-color:#FFF\">\n        <div class=\"row\">\n          \n        <div class=\"col-lg-5 col-md-5 order-lg-1 order-md-1 order-sm-1 order-xs-1 order-1 col-sm-12 col-xs-12 image\" style=\"background-image: url('https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/05\/food.jpg');\">\n          <div class=\"col-xl-11 col-lg-12 col-md-12 col-sm-12 col-xs-12 center-block\">\n          <\/div>\n        <\/div>\n      <div class=\"col-lg-7 col-md-7 order-lg-2 order-md-2 order-sm-2 order-xs-2 order-2 col-sm-12 col-xs-12 text\">\n        <div class=\"col-xl-9 col-lg-9 col-md-10 col-sm-10 col-xs-10 center-block\">\n          <img class=\"image-title\" src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/05\/food-1.svg\" \/>\n          <h2>FOOD<\/h2>\n          <a href=\"https:\/\/twitter.com\/Food_Monet\" style=\"color:#000\" target=\"_blank\">\n            <p>@Food_Monet<\/p>\n          <\/a>\n          <p>The vibrant foodtech industry, chefs and influencers rising to stardom, the #foodporn and healthy-eating boom, product testing, food scandals and the increased transparency of agri-food brands are all factors we must address when assisting our clients\u2019 emergence.<\/p>\n          \n        <\/div>\n      <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"blocs-text-img-component-wrap\" style=\"color:#FFFFFF;background-color:#09121E\">\n        <div class=\"row\">\n          \n        <div class=\"col-lg-5 col-md-5 order-lg-2 order-md-2 order-sm-1 order-xs-1 order-1 col-sm-12 col-xs-12 image\" style=\"background-image: url('https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/05\/lifestyle.jpg');\">\n          <div class=\"col-xl-11 col-lg-12 col-md-12 col-sm-12 col-xs-12 center-block\">\n          <\/div>\n        <\/div>\n      <div class=\"col-lg-7 col-md-7 order-lg-1 order-md-1 order-sm-2 order-xs-2 order-2 col-sm-12 col-xs-12 text\">\n        <div class=\"col-xl-9 col-lg-9 col-md-10 col-sm-10 col-xs-10 center-block\">\n          <img class=\"image-title\" src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/11\/lifestyle-white.svg\" \/>\n          <h2>LIFESTYLE<\/h2>\n          <a href=\"https:\/\/twitter.com\/Lifestyle_Monet\" style=\"color:#FFFFFF\" target=\"_blank\">\n            <p>@Lifestyle_Monet<\/p>\n          <\/a>\n          <p>Operating at the intersection of design, fashion, new technology and better living, Lifestyle is evolving all the time. There is no doubt it\u2019s a social lab. Our team of specialists make sense of it to deploy media and social activations that are attuned to this ultra-competitive market.<\/p>\n          \n        <\/div>\n      <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"blocs-text-img-component-wrap\" style=\"color:#000000;background-color:#FFFFFF\">\n        <div class=\"row\">\n          \n        <div class=\"col-lg-5 col-md-5 order-lg-1 order-md-1 order-sm-1 order-xs-1 order-1 col-sm-12 col-xs-12 image\" style=\"background-image: url('https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/05\/child.jpg');\">\n          <div class=\"col-xl-11 col-lg-12 col-md-12 col-sm-12 col-xs-12 center-block\">\n          <\/div>\n        <\/div>\n      <div class=\"col-lg-7 col-md-7 order-lg-2 order-md-2 order-sm-2 order-xs-2 order-2 col-sm-12 col-xs-12 text\">\n        <div class=\"col-xl-9 col-lg-9 col-md-10 col-sm-10 col-xs-10 center-block\">\n          <img class=\"image-title\" src=\"https:\/\/staging.272.smartfire.me\/wp-content\/uploads\/2018\/05\/child-1.svg\" \/>\n          <h2>KIDS<\/h2>\n          <a href=\"https:\/\/twitter.com\/Child_Monet\" style=\"color:#000000\" target=\"_blank\">\n            <p>@Child_Monet<\/p>\n          <\/a>\n          <p>The emergence of digital mums, the specifier role of the child-as-king, the evolution in families\u2019 consumer habits \u2013 these are just some of the challenges now facing the kids world. All in a context where the parenting press is changing fast and must deal with the mass advent of digital media, social media and influencers.<\/p>\n          \n        <\/div>\n      <\/div>\n        <\/div>\n      <\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agence RP : Relations Medias, Social Media, Influence, Digital - Paris, Lyon, Nantes, Bordeaux | Agence Monet + Associ\u00e9s<\/title>\n<meta name=\"description\" content=\"Elue Meilleure Agence RP de l&#039;ann\u00e9e en 2016 et 2020, Monet + Associ\u00e9s est une agence conseil en communication sp\u00e9cialis\u00e9e en RP autour de 3 m\u00e9tiers d&#039;activation : les Relations Medias, le Social Media et l&#039;Influence BtoC et BtoB experte des sujets Food, Kids, Lifestyle, Tech, Beaut\u00e9, Sant\u00e9, Immobilier, BTP, Environnement. 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